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18 POINT MARKETING PLAN

Today's real estate market is more challenging than it has been in recent years. Exceptional marketing can make the difference between selling a property for top dollar, and watching it languish on the the market. My marketing efforts don't just sell homes, it's the real difference in helping my customers sell for more money in less time. I make it my mission to showcase your property to make it stand out from the market.

Online Exposure & Digital Marketing

MLS & Syndicated Exposure Submit your home—complete with custom photos and remarks—to the MLS, Realtor.com, Florida Living Network, Relo Home Search, and ListHub for worldwide exposure.

Brokerage Website Distribution Syndicate your listing to major brokerage sites such as Coldwell Banker, RE/MAX, Century 21, and Sotheby’s through Balistreri’s IDX technology.

Targeted Social Media Advertising Promote your home on social media to interest-based groups, using paid advertising to increase reach.

Top-Agent Email Campaign Email a features sheet to the top 500 agents in the marketplace for their qualified buyers.

Personal Outreach Contact my personal buyer and agent network over the next seven days to share your listing.

Visual Marketing & Presentation

Professional Photography Use only select professional photographers, including enhancement and virtual staging as needed. No iPhone photos—ever.

360° Virtual Tour Create a full 360-degree virtual tour for remote and out-of-area buyers.

Detailed Floor Plan Produce and upload a professional floor plan to enhance online engagement.

Custom Property Brochure Create a high-quality brochure highlighting your home’s features for agents and buyers.

Local Visibility & Neighborhood Outreach

Just-Listed Postcards Mail postcards to surrounding neighbors announcing your home for sale.

Professional Signage Add a professional sign to increase local visibility (when appropriate).

Neighborhood Invitations Personally invite neighbors to Open Houses—they often know someone looking to move into the area.

Showings & Open Houses

Agent-Accompanied Showings Personally accompany all realtor showings to represent your home professionally.

Broker’s Open Houses Host Broker’s Open events for agents from all brokerages to preview your home.

Public Open Houses Hold Open Houses to generate buyer interest and increase foot traffic.

Agent Engagement & Feedback

Realtor Sales Meetings Promote your listing at weekly regional realtor meetings to keep it top-of-mind.

Showing Feedback Follow-Up Follow up with agents after each showing to gather feedback and gauge interest.

Seller Communication

Weekly Updates Provide weekly updates summarizing showings, feedback, marketing activity, and any market changes.

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Think We Might Be A Good Fit?

Whether you are looking to sell now or don't even have any concrete plans, feel free to get in touch so we can chat about your goals and see how I can help you.